They were known as “promiscuous buyers” because they had no loyalty.
These were people who bought a different newspaper every day of the week. Of those 5m people, about one million of them were different each day.
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He had been responsible for managing the editorial team and budget at Britain’s most successful print newspaper, which was read by more than 5m people each day.įlickr photo by Gene Hunt shared under a Creative Commons (BY) license Several years ago, I worked alongside a former senior executive from The Sun newspaper. Yet, they are the item that often gets the least attention in web content. Those words in the heading are fundamental and vital to people reading on. Studies show that people see the text and subconsciously process it before they look at the images. The heading is the only thing which will entice people to read the content. The reason? People spend more than three hours writing the text then less than a minute writing the heading. In other words, the time investment in writing web content is rarely achieving any real return. Yet the vast majority of blog posts get precious little readership. If you are working at that rate, you need to be sure that the investment in your time pays off. That’s a long time to write the typical blog post length of around 1,100 words. One recent study found that it takes, on average, more than three hours to write a single blog post. There is nothing to entice them to want to read more. Similarly, when it comes to blog posts or other online content, the vast majority goes unread because people are not engaged with the headline at all. So if you see subject lines such as “Attention: FYI” or “Here’s the information you requested” or “More info…” you are hardly moved to immediate action based on some kind of real desire to open the email. Even if you decide to look at them all, you are already influenced as to how you will react based on the “subject” line, which is all you can see in most instances. You open up your email program, or you take a look at Gmail and you are faced with having to make decisions as to which emails to read.
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How to Watch Love Island UK From Abroadįor a moment, just think of emails.
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